Hi there, I’m Jess.
I help good people and great brands show up with clarity, confidence, and heart.
I’ve lived a few lives in one — mother, wife, grandmother (yep!), strategist, storyteller. None of it has been linear, and that’s what makes it mine. I became a mom as a teenager, and that early chapter shaped me in ways that still guide my work today. It taught me to see people not for where they are now, but for where they’re capable of going.
That belief — in potential, in growth — is the thread that runs through everything I do.
Because branding, at its core, isn’t just about visuals or messaging. It’s about people. It’s about empathy, connection, and the subtle psychology that drives human behavior.
I studied law because I’ve always been drawn to language, structure, and the way a well-crafted argument can shift perspectives. But life had other plans. After moving from Australia to the U.S. to marry a soldier, I found myself back in marketing — the field I’d worked in during school — and it felt like coming home.
Law sharpened my thinking.
Marketing reconnected me with purpose.
Together, they taught me how to build strategies with heart — and stories that resonate.
Before anything else, I’m a wife, a mom, and a grandmother — roles that anchor me far more than any job title ever could.
As an Orthodox Christian, I believe the most meaningful work flows from relationship — with God, with others, and with the calling we’re here to fulfill. That belief shapes not just how I live, but how I lead and create.
The Psychology of Branding
What draws me to branding is the psychology behind it. Not just the surface-level stuff — but the deep, human truths that sit underneath every decision, every belief, every moment of connection.
Every brand is a mirror of the people behind it — and the people it serves.
Every message is a quiet conversation with the subconscious.
That’s where I work best: at the intersection of insight and instinct, where strategy meets soul.
